Hedepy and Allwyn: Audio coaching that helps players stay in control

Mental health platform Hedepy teamed up with betting operator Allwyn to create a prevention tool for responsible gaming. The aim was to reach at-risk players before gaming turns into addiction, and to give their loved ones content that helps them handle the situation better.

They needed a sound that would

  • Step in on the Allwyn platform at risky moments, such as the start of a session, a winning streak, or a sudden loss.

  • Give the Play Smart (Hraj s rozumem) podcast, where therapists and addiction experts talk about gambling, a recognisable identity.

  • Interrupt the heat of the game and give players space for a conscious choice.

  • Calm the nervous system while keeping players' attention.

  • Feel respectful and supportive, without lecturing, judging, or forced motivation.

  • Tie the coaching on the platform and the podcast together into one sound world.

Our approach

Classic relaxation music would only irritate someone in the middle of a dopamine rush. So we built the sound on psychology and the principles of game audio. Players already respond to these sounds instinctively. We just gave them a therapeutic purpose.

Together with therapists and addiction experts, we created 20 audio coaching sessions for the Allwyn platform. Two AI-generated voices, one male and one female, talk players through critical moments. Calm and confident, they sound more like an experienced player sharing tactics than a therapist.

For breathing and other exercises, we designed UI sounds and music that guide listeners without constant counting or "breathe in, breathe out". The same game-inspired sound system runs through the Play Smart podcast, too.

The result

A unique prevention tool that combines proven therapeutic techniques with creative sound design. It gives players an instant way to pause and regain control, and helps them and their loved ones understand what happens in the body before, during, and after play. All without the pressure of having to book a session straight away.

When emotions and adrenaline run high, the sound becomes a tactical ally that turns blind impulses into conscious choices. Prevention stops feeling like a lecture and becomes a real advantage for anyone who wants to keep the game under control.

This is how it sounds

Podcast intro

A modern, clear opening that sparks curiosity and a sense of safety.

Podcast stingers

Quick bridges between topics that echo the coaching sounds and link both formats.

Podcast outro

A calm, confident ending that leaves listeners empowered and doubles as Allwyn's sonic signature.

Audio coaching voices

A male and a female voice that sound natural, never preachy, and keep listeners alert.

Audio coaching UI sounds

Gentle rhythmic cues that frame exercises, pace breathing, and celebrate small wins.

Ambient underlays

Minimal music for all 20 scenarios that soothes stress without any wellness clichés.

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